Asma Cholis
Founder & CEO
With years of experience supporting international business delegations and cross-border engagements, Asma founded ALIGN Travel & Consulting to help organizations navigate international business travel with greater confidence and efficiency.
Having lived and studied in China while working closely with corporations, government institutions, universities, and international organizations, she gained firsthand insight into the challenges of cross-border collaboration. This experience shaped ALIGN's approach — combining local expertise, strategic planning, and personalized execution to deliver business journeys with purpose and impact.
Today, she continues to lead ALIGN in connecting organizations with new markets, trusted partners, and meaningful opportunities across borders.
Stories and moments from the field — an evolving collection we're adding to.
From first delegation to trusted brand
Started supporting international business delegations, corporate visits, and cross-border engagements.
Expanded into managing business missions, factory visits, supplier meetings, and institutional programs across multiple industries.
ALIGN Travel & Consulting was established to provide integrated business travel and consulting solutions under one trusted brand.
Supporting organizations in building meaningful international connections through customized business travel and strategic market engagement.
More about ALIGN
About overview →Let's build your next international engagement
From first planning call to on-the-ground execution — ALIGN is your one trusted partner.
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